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#43 How to Price and Package your SaaS Product, with Dan Balcauski (Founder of Product Tranquility)

4/25/2024
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41 min 42 sec

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Dan Balcauski is the founder of Product Tranquility, a consulting that helps B2B SaaS companies define pricing and packaging for new products.

Dan has 15 years of experience managing multiple products throughout their life cycles, from startups to publicly traded multinational enterprises.

In this episode, Arthur and Dan discuss:

- Common pitfalls in pricing

- Setting a pricing strategy

- The 3C's of pricing

- The SVCS Model for SaaS pricing

- How to approach targeting different industries and segments

- How to create good packaging

- Price classification

- Who should be responsible for pricing in an organization?

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